How to Boost the Sales of Your Hotel in Jeddah?
For hotels, it is important to practice the best strategies to increase revenue.
However, it might be overwhelming and difficult as various factors might affect sales of hotels in Jeddah, including seasonality, competition, and travel disruption. That’s why you have to consider a lot of things to find ways to boost your sales.
Here we have shared some tips to make
your hotel in Jeddah profitable.
Introduce Loyalty Programs:
As with all things, balance is also
essential to improve the sales performance of a hotel. And the balance we're
referring to here is what a hotel should strive to achieve in terms of
retaining and retaining old customers on
the one hand and acquiring new ones on the other.
This can be achieved by putting the
following things into practice:
- Creating and promoting a loyalty
program;
- Highlight the advantages for
those who book through the direct booking system of a hotel;
- Develop customized content to
give the "welcome back" to regular guests, for example by calling
them by name, both on the site and in the iterations via email, for example;
- Encourage the guests to leave
feedback and reviews online during and after their stay.
Set Prices Based
on Forecast:
Data are precious elements for making
informed decisions in every sector, not least the hotel sector.
The ability to create forecasts can be
incredibly useful for hotels because it allows them to predict future
performance. Analyzing historical data, such as occupancy, revenue, and average
spending per room, and season helps you set balanced prices.
Use the Local
Network:
Collaborations with local tour operators
are also highly recommended to offer customers special experiences such as
excursions or fun outings. For example, you can collaborate with a restaurant
if you don’t have one. This method, in addition to allowing guests to have an
unforgettable experience, also supports local businesses and connects your
hotel in a more defined way to the community.
Take Advantage of
the Low Demand Days:
Always ask yourself the question: What are the low-demand days during the week? This can help you understand which visitor segment to target and create useful offers for them accordingly.
The slowest periods are generally the
most competitive, so the key to making these offers work and providing extra
value. In this way, customers will find aspects from you that cannot be found
at any other nearby facility.
Host unique
events and activities:
Hosting unique events and activities
allows guests to enjoy their stay in a more fun way but also to get in touch
with the local community. Consequently, you could showcase artists and creators
belonging to the place, offer open co-working spaces. By expanding these events
to both your customers and locals, your property will become a popular meeting
place and generate other revenue. Someone might decide to extend their stay due
to a particularly interesting and formative event.
Focus on direct
selling:
The official website is one of the least
exploited but most effective resources to increase the turnover of your
structure, both by reducing the huge cost of commissions paid to OTAs and by
allowing you to recover your entrepreneurial independence that is too
"subjected" to the restrictive rules of the portals online.
Cancellations happen on any given day in the hospitality industry. Whether they are triggered by natural disasters, change in the plan of your client, or tough competition, hoteliers should find new ways to support their business.
Also, you need to be far-sighted and make adjustments. Seasonality, customer segmentation, events, and external factors are important while prices rooms. Therefore, you need to create strategies and plans to boost hotel booking ahead of the market during any rough phase.
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